Monday, August 17, 2009

Regarding Brands

By staggering margins, internet searches are generic phrase driven, not brand phrase driven. Few consumers search for products by brand, they search by phrases that define the category.

For example, compare search counts for “insulin syringes” versus “brand X insulin syringes”. In deference to the most dominate domestic brand within the consumer insulin syringe niche, the search counts are not even close.

Your customers search behavior is telling you what they are looking for. Are you listening?

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