Tuesday, August 25, 2009
Concerning Domain Brokers
View Domains: http://diabetesdomains.com/
Monday, August 24, 2009
Domain Auction Announced
All were unaware that InsulinSyringes.com, Lancets.com, GlucoseTablets.com, AlcoholSwabs.com and other category defining domain names were available.
This included related medical product domains such as BloodPressureMonitors.com, BodyFatCalculators.com, ElasticBandages.com, VinylExaminationGloves.com and others.
As a result of the feedback received, it was determined that the best way to address the requirements of potential buyers was to offer the portfolios as 2 separate auctions:
Premium Domain Portfolio
InsulinSyringes.com, Lancets.com & like
Consumer Medical Products Portolio
BloodPressureMonitors.com, BodyFatCalculators.com & like
Additional details will be forthcoming, but the auctions are scheduled to begin Monday, January 11, 2010 for a period of 10 days. Auctions will be in RESERVE PRICE FORMAT and will run independent of one another CONCURRENTLY.
In closing, the auctions will be conducted on eBay®. The identities of those participating will be kept private (masked). As has been the case in the past, all inquiries are considered CONFIDENTIAL.
IMPORTANT
Domains are sold without content. The right is reserved to sell any domain(s), prior to an auctions commencement. In the event that there is a sale, changes to the affected list(s) will be noted.
View Domains: http://diabetesdomains.com/
Friday, August 21, 2009
Diabetes Management A-List
With website metrics it’s easy to know whether your marketing efforts are effective or not.
What’s a Domain Worth?
Last weeks public domain name sales of note are courtesy of Ron Jackson over at DNJournal.com:
- Brazil.com $500,000
- Payment.com $250,000 & Payments.com $150,000
- ChinaTours.com $200,000
In business, the biggest threat is the one that you don't see coming.
View Domains: http://diabetesdomains.com/
Online Consumer Credibility
That the internet has become a critical marketing component as consumer’s lives are increasingly web-centric. Online participation is no longer optional for Corporate America. More and more enterprises are incorporating category defining domain names to augment as well as protect their existing brand(s). Their use lends to instant credibility with online consumers.
- Bank of America- Loans.com
- Barnes & Noble- Book.com & Books.com
- Bayer Healthcare- Aspirin.com
- Captain Morgan Rum Co- Rum.com
- Cable News Network (CNN)- Money.com
- Discount Tire- Tire.com & Tires.com
- Enterprise Rent-A-Car- RentalCar.com
- eBay- Rent.com
- Experian -FreeCreditReport.com
- Fandango- Movies.com
- Honda- Motorcycles.com & Scooters.com
- Johnson & Johnson- Baby.com
- K-Swiss Inc- TennisShoes.com
- Monster.com- Jobs.com
- Office Depot Inc- OfficeSupplies.com
- PetSmart- Pets.com
- Primedia- Rentals.com
- Procter & Gamble- Laundry.com (Tide) & Toothpaste.com (Crest)
- Sylvan Learning- Educate.com
- Travelocity.com LP- Vacations.com & Reservations.com
- 1-800-Flowers.com- Flowers.com
It would be immensely short sighted to suggest that the domains exampled are not of strategic importance related to brand protection. Or that they wouldn't represent a significant threat if possessed by a competitor.
Furthermore, it is important to note that entities routinely own domains that are held by nominees (masking ownership) until needed. It is also worth noting that some possess significant domain portfolios from which they can draw from upon when needed.
View Domains: http://diabetesdomains.com/
Wednesday, August 19, 2009
Primary & Satellite Redux
Step 1
Your enterprise already has an existing website displaying diabetes management supplies. It does not matter if your website offers diabetic supplies only or sells other products in addition to diabetic supplies.
This website is called the “Primary Site”. The primary site has a database which contains all of the artwork, product data, and company information.
Step 2
Your enterprise acquires search phrase domains that make up the Diabetes Management category:
- GlucoseTablets.com
- AlcoholSwabs.com
- Lancets.com
- BloodGlucoseMonitors.com
- GlucoseTestStrips.com
- InsulinSyringes.com
- InsulinCases.com
- BloodPressureMonitors.com
These are to be referred to as “Satellite Sites”.
(Note- some parties are interested in a hefty portion of and/or the entire portfolio, but that topic will be covered in another blog)
Step 3
Your technology people make modifications to your “Primary Site” enabling it to feed relevant artwork, product data, and company information to the “Satellite Sites”.
Voila, your enterprise has just deployed a significant number of well qualified, highly specialized sales representatives (aka Satellite Sites) covered with your brand, product and company content, positioned to dominate the Diabetes Management category.
In closing, see stunning examples of similar execution: http://www.hayneedle.com/ and http://www.csnstores.com/
PS. Do not let your technology people tell you that this is difficult or obscenely expensive because it is not. The model is not new.
Tuesday, August 18, 2009
Are the Domains Deployed?
The marketplaces enable consumers to view product and pricing information from multiple online merchants. Once they decide upon a merchant, they are able to complete their transaction on the corresponding website. Take a look:
- AlcoholSwabs.com
- Lancets.com
- BloodGlucoseMonitors.com
- GlucoseTestStrips.com
- InsulinSyringes.com
- InsulinCases.com
- GlucoseTablets.com
- SugarFreeProducts.com
- DiabeticSkinCare.com
- BloodPressureMonitors.com
The reason for deploying the domains is simple, prospective buyers are able to see the domains in action. They are able to envision their product and company content fed from their existing website to the domains offered.
Looking to deploy rapidly? For the right price, the technology platform is available as well. Some of the exampled domains may already be ranked and receiving visitor traffic daily.
View Domains: http://diabetesdomains.com/
Domain Integration- It’s Easy
- FORWARD domain names to your existing websites home page.
- FORWARD domain names to the Diabetes Management department within your existing website.
- FORWARD domain names to Diabetes Management sub-departments within your existing website (Lancets.com resolves at the lancets department).
- FEED product & company content from your existing website to product specific websites residing on corresponding domains. (lancet and company content, including branding, would be fed to the domain http://lancets.com/.
View Domains: http://diabetesdomains.com/
Multiple Domain Strategy
- CREDIBILITY- multiple domains specific to your industry will attract customers.
- VISIBILITY- multiple domains increase enterprise visibility.
- AWARENESS- multiple domains increase brand and/or product awareness.
- WEB SITE TRAFFIC- multiple domains increase overall enterprise traffic.
- MARKETING- multiple domains enable the creation of highly targeted, distinct marketing campaigns.
- EXPANSION- domain inventories allow for future enterprise growth.
- PREPARATION- proactive domain procurement readies the enterprise for future Internet evolution.
- COMPETITION- domain inventories limit competitor’s ability to market using relevant domains.
View Domains: http://diabetesdomains.com/
Monday, August 17, 2009
Masters of the Internet
Large scale edevelopers have access to the funding, experience and personnel needed. And more importantly, they have demonstrated their ability to execute with awe inspiring results:
- Amazon.com
- Buy.com
- Cars.com
- Foreclosures.com
- Hotels.com
- Insure.com
- Match.com
- Roommates.com
- WebMD.com (not a generic domain, but worthy of an honorable mention)
- And on and on...
Procure an executive or two from the Diabetes Management industry with gravitas and professional ebusiness developers are good to go. There is a reason why they are called "Category Killers".
View Domains: http://diabetesdomains.com/
The Competition You Know
- Drug Stores – CVS, Rite Aid, Walgreens & similar.
- General Stores – Target, Walmart (Wal-Mart) & similar.
- Mail Order – CCS Medical, Liberty Medical, NationsHealth & similar.
- Drugstore eTailers – drugstore.com, HealthWarehouse.com, Hocks.com & similar.
- General eTailers – Amazon.com, eBay.com & similar.
- Specialty eTailers – AmericanDiabetesWholesale.com, DiabetesStore.com, DiabeticSupplies.com & similar.
- Manufacturers – Abbott Laboratories, Becton, Dickinson and Company, LifeScan, Inc. & similar.
How to differentiate yourself? Own the domain names that define the category in which you complete. They are unrivaled, one of a kind, strategic assets.
View Domains: http://diabetesdomains.com/
Prospective Buyers
View Domains: http://diabetesdomains.com/
Look, Their Doing It!
Supplemental domains (Multiple Domain Strategy) are already in use by competing entities within the Diabetes Management category.
- GlaxoSmithKline - Diabetes.com.
- CCS Medical - Diabetic.com.
- United States Pharmaceutical Group, LLC (NationsHealth) - Diabetics.com.
- Johnson & Johnson (LifeScan) - DiabetesCare.com & DiabetesManagement.com.
- DiabeticSupplies.com, Inc. - DiabeticSupplies.com.
- Liberty Medical Supply, Inc. (via Access Diabetic Supply) - DiabeticSupply.com.
It would be immensely short sighted to suggest that the domains exampled are not of strategic importance related to brand protection. Or that they wouldn't represent a significant threat if possessed by a competitor.
Furthermore, it is important to note that entities routinely own domains that are held by nominees (masking ownership) until needed. It is also important to point out that some possess significant domain portfolios from which they can draw from upon when needed.
View Domains: http://diabetesdomains.com/
Regarding Brands
For example, compare search counts for “insulin syringes” versus “brand X insulin syringes”. In deference to the most dominate domestic brand within the consumer insulin syringe niche, the search counts are not even close.
Your customers search behavior is telling you what they are looking for. Are you listening?
View Domains: http://diabetesdomains.com/
Search Phrase Domains
Product Association
Brand Protection
Consumer Credibility
Type-In-Traffic (estimated to be 20% of all internet traffic)
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
What is a search phrase domain? Specifically addressing Diabetes Management, they are domain names consisting of search phrases Diabetic's use while surfing the internet:
GLUCOSE TABLETS - GlucoseTablets.com
ALCOHOL SWABS - AlcoholSwabs.com
LANCETS - Lancets.com
BLOOD GLUCOSE MONITORS - BloodGlucoseMonitors.com
INSULIN SYRINGES - InsulinSyringes.com
GLUCOSE TEST STRIPS - GlucoseTestStrips.com
And so on...
View Domains: http://diabetesdomains.com/
Think Like A Diabetic
ALCOHOL SWABS - AlcoholSwabs.com
ELASTIC BANDAGES - ElasticBandages.com
LANCING DEVICE - LancingDevice.com
LANCETS - Lancets.com
BLOOD GLUCOSE MONITORS - BloodGlucoseMonitors.com
GLUCOSE TEST STRIPS - GlucoseTestStrips.com
PEN INJECTORS - PenInjectors.com
INSULIN SYRINGES - InsulinSyringes.com
INSULIN CASES - InsulinCases.com
GLUCOSE TABLETS - GlucoseTablets.com
SUGAR FREE PRODUCTS - SugarFreeProducts.com
LOW CALORIE DIETS – LowCalorieDiets.com
DIABETIC SKIN CARE - DiabeticSkinCare.com
DIABETIC FOOT PRODUCTS - DiabeticFootProducts.com
BLOOD PRESSURE MONITORS - BloodPressureMonitors.com
BODY FAT CALCULATORS - BodyFatCalculators.com
And on and on…
Follow Up Question- When Diabetics surf the internet, what search phases do you think that they are using? (hint- see above)
Domain names of this nature are known as "SEARCH PHRASE DOMAINS".
View Domains: http://diabetesdomains.com/
For Sale- An Unfair Advantage
For Sale- Extremely desirable, category defining domain names essential to competing in Diabetes Management. These are unrivaled, one of a kind, strategic long-term assets.
Though domain names are offered for sale individually, pricing considerations may be given on offers for multiple domains, including the entire portfolio. View inventory:
http://diabetesdomains.com/
Transactions are executed 7 days a week via Escrow.com. In most instances, transfers are completed within 5 to 7 business days. View transfer process:
https://escrow.com/solutions/domain_name/process.asp
Lack of Category Leadership
View Domains: http://diabetesdomains.com/
Invaluable Diabetic Resource
Widespread adoption of internet and email enabled cell phones (Blackberry, iPhone and similar) will fuel this momentum to unprecedented levels. A 100% "wired" mobile Diabetic population is fast becoming the future.
This will enable 24/7 access to resources whenever and wherever desired. Bottom line- Diabetes Management will become more web-centric.
Those in the Diabetes Management industry must accept and embrace this reality if they are to remain relevant (as well as competitive). Like it or not, Diabetics and internet technology providers are going to continue to lead the way regardless if those in the industry are participating or not.
View Domains: http://diabetesdomains.com/
Monday, August 10, 2009
Diabetes Facts
There are 2 types of Diabetes. Type 1- Insulin dependant. Type 2- Non-insulin dependant- CDC.gov
There are 20.8 million Diabetics in the United States. Roughly 7% of the population is Diabetic ('05) - CDC.gov
1.5 million new cases of diabetes diagnosed ('05) - CDC.gov
1 out of every 10 healthcare dollars ($123 Billion) spent in '02 was on Diabetes- CDC.gov
View Domains: http://diabetesdomains.com/
Disclaimer
View Domains: http://diabetesdomains.com/
Wednesday, August 5, 2009
Mission Statement
View Domains: http://diabetesdomains.com/