Friday, August 21, 2009

Online Consumer Credibility

That the internet has become a critical marketing component as consumer’s lives are increasingly web-centric. Online participation is no longer optional for Corporate America. More and more enterprises are incorporating category defining domain names to augment as well as protect their existing brand(s). Their use lends to instant credibility with online consumers.

  • Bank of America- Loans.com
  • Barnes & Noble- Book.com & Books.com
  • Bayer Healthcare- Aspirin.com
  • Captain Morgan Rum Co- Rum.com
  • Cable News Network (CNN)- Money.com
  • Discount Tire- Tire.com & Tires.com
  • Enterprise Rent-A-Car- RentalCar.com
  • eBay- Rent.com
  • Experian -FreeCreditReport.com
  • Fandango- Movies.com
  • Honda- Motorcycles.com & Scooters.com
  • Johnson & Johnson- Baby.com
  • K-Swiss Inc- TennisShoes.com
  • Monster.com- Jobs.com
  • Office Depot Inc- OfficeSupplies.com
  • PetSmart- Pets.com
  • Primedia- Rentals.com
  • Procter & Gamble- Laundry.com (Tide) & Toothpaste.com (Crest)
  • Sylvan Learning- Educate.com
  • Travelocity.com LP- Vacations.com & Reservations.com
  • 1-800-Flowers.com- Flowers.com

It would be immensely short sighted to suggest that the domains exampled are not of strategic importance related to brand protection. Or that they wouldn't represent a significant threat if possessed by a competitor.

Furthermore, it is important to note that entities routinely own domains that are held by nominees (masking ownership) until needed. It is also worth noting that some possess significant domain portfolios from which they can draw from upon when needed.

View Domains: http://diabetesdomains.com/

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